Brand identity · Made in Italy
From ethics to aesthetics.
Visual identity for an organic brand from Santarcangelo di Romagna, Italy.
The challenge
Give the brand’s values a clear visual form.
The identity needed to go beyond the logo and work across the shop, communications and customer materials, balancing personality with versatility.
The approach
A clear, versatile visual system.
A geometric daisy gives the name a clear, memorable symbol that remains legible at small sizes. A lively colour palette and distinctive typography create a consistent voice across applications. Each element was designed with its use in mind, from shop surfaces and printed materials to promotional communication.
The result
From the shop to everyday communications.
The identity extends across the store, promotional campaigns, loyalty cards, business cards and printed shopping bags—bringing the identity into everyday use.
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