Environmental graphics · Visual direction
When an identity takes up space.
A large-format visual system designed to make Carrozzeria La Lupa’s interiors more recognisable, distinctive and contemporary.
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The challenge
Make the quality of the work visible.
Carrozzeria La Lupa needed to turn its interiors into a more recognisable visual presence, while staying connected to the world of automotive design and the precision of its everyday work.
The project had to give the walls more character and communicate reliability, expertise and attention to detail from the very first impression.
The approach
A visual language built on light, material and precision.
The visual system is built around a dark palette, metallic reflections and high-contrast imagery inspired by automotive design.
Each panel explores a different aspect of the body shop’s identity: design, technology, craftsmanship and the value of the work carried out every day.
The graphics were designed in large format, with panels measuring approximately 3 × 1.5 metres, to interact with the architecture and the everyday activity of the space.
The result
The walls become part of the experience.
The installation turns the body shop’s walls into a coherent visual journey that accompanies visitors and gives form to the values of the place.
The result is a more distinctive and immersive environment, where precision, technology and craftsmanship are represented visually at the same level as the work carried out every day.
An identity that does not stay on paper, but takes up space and becomes part of the experience.
When an identity takes up space.
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