Brand identity · Animal shelter
Evolving without losing identity.
A visual system for Rifugio di Ulmino, created with care for its history.
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The challenge
Build on an existing identity without losing what makes it special.
Rifugio di Ulmino cares for animals in need in Albereto di Montescudo. It already had a recognisable mark, deeply connected to its story, but needed clearer tools for consistent everyday communication.
The approach
Keep what matters. Make it easier to use.
The original symbol was carefully redrawn as vector artwork, improving precision and legibility while preserving its character. A coordinated system of colours, typography, icons and patterns was then developed, along with templates and materials for the shelter’s initiatives and events.
The result
A clear identity, ready for everyday use.
Ulmino now has a reconstructed mark and a coordinated visual system with guidelines, logo variations, a colour palette, typography, icons, patterns and practical examples for communication and promotional materials.
Sometimes good design means knowing what should not change.
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